Trade shows are an effective way to meet prospective customers and clients and sell your business. According to Statista, an estimated $10.19 billion is generated through the B2B trade show market. If you’re preparing for an upcoming trade show, you might be wondering how to make your business stand out from the crowd. One of the most effective ways to do so is through large-format graphics. Let’s take a closer look.

Banners

This is one of the most effective uses of large format graphics in use today. When you have a large, eye-catching banner or two in use in your booth, you’re sure to draw a crowd. Banners are an excellent way to combine visual interest with your existing brand profile. Be sure to implement bold color schemes that echo your existing marketing materials.

Printed Materials

Even in our digital age, there’s still a space for printed materials. You can create brochures and tri-folds that allow you to present your firm’s products and services in an informative and interesting way. There’s no limit to the types of materials that you can create. Remember, the more visual interest these pieces have, the better. Create an array of materials that cover specific areas of your services to allow prospective clients to learn more about the ways you can help them. People still like to have materials at hand to take with them to review.

Branded Swag

Trade shows are known for all the swag that participants receive. From ball caps to golf shirts and tote bags, these materials are an effective way to spread the word about your business. Again, the more visual interest these products have, the more of a hot commodity they’ll become. Before you begin the production of your trade show marketing materials, conduct a full review of your current brand profile. Now’s an ideal time to update dated color schemes, fonts, and logos. Prospective clients are drawn toward visual branding, so it’s important to have a profile that delivers!

When you want large-format graphics that will make your business stand out, Graphic Innovations is the team to call. We have the expertise and skills necessary to create visual marketing pieces that work. Reach out today to schedule a consultation to learn more about our products and services. We look forward to hearing from your team soon!