Small business marketing is highly competitive and necessary to maintain and grow your market share. If you aren’t looking to grow your market share, your competitors are looking to grow theirs at your expense. According to Statista, the nation’s B2B spending on advertising is expected to be about $15.8 billion in 2023. You can bet the spending on B2C marketing is equally high. Let’s look at how you can get more traditional marketing leads.

Utilize Banners and Billboards

Billboards and banners are great marketing tools that reach many people and give them repeated exposure to your marketing messages. High-traffic locales are ideal for billboards that reach some of the people you are targeting with your messaging. Those billboards might be electronic and feature multiple ads or static billboards that show the same message. You also can strategically place banner flags that attract attention as people drive past and let them know your business exists and its primary services.

Wall Mural Installations and Car Wraps

Wall mural installations are very similar to billboards but are placed on walls where more people are likely to walk and drive past them. They likely won’t be driving at highway speeds, so the message exposure could be longer than you would get with a billboard. A colorful wall mural that has artistic appeal can be especially eye-catching and effective at messaging. Vehicle wraps likewise can get out into the streets and expose your marketing message to your audience at stop lights and while parked.

Participate in Tradeshows

Tradeshows and exhibitions are great ways to make yourself known within a particular market niche. If your customers are other business owners, tradeshows give you a chance to make new connections and accelerate the sales cycle. Exhibitions that invite the general public to attend usually are based on themes that attract a specific type of audience, such as a consumer auto show. You can get more leads when you participate.

If you’re looking to boost your traditional marketing efforts with wall mural installations, vehicle wraps, trade show graphics, banners, and more, reach out to our experienced team at Graphic Innovations. We’ll be more than happy to answer any questions you may have, walk you through our services, and inform you on how they can help your business!