Capturing an audience’s attention is the goal of business owners or event planners like yourself. With the saturation of marketing efforts and all the digital and physical information vying for your audience’s attention, it becomes harder every day to stand out. Wide format printing has proven to be a successful solution for advertising events, museum exhibits, and more. Here, we’ll dive into the advantages of wide format printing.

What Is Wide Format Printing?

Ranging up to 100 inches wide, wide format printers are special machines that can print car wraps and large banners. They are useful for printing information you would want to be seen on buildings, billboards, vehicles, and other large surfaces. Rather than using several sheets one after another, wide format printing involves using large roles of media that are fed through a single machine.

What Are Its Advantages?

Visual Impact

An audience will notice something that is large. The larger, the better. A flyer on a letter-sized sheet of paper has its place and time, but if you want to be noticed from far away by as many people as possible, the sizing available with wide format printing is a game changer. Banners that spread across town streets and wraps that cover a large vehicle have a striking visual impact that can’t be matched in any other way. Think about how, despite all the social media channels that have arisen and how much event marketing has diversified, highway billboards are still used by countless companies. Large ads get eyes.

Information Clarity

Infographics are becoming more popular as a form of media. According to HubSpot, 45% of marketers are already using infographics, while 38% of them began using them in 2022. Wide format printing allows event marketers to convey information with infographics in a clear way. Sometimes, the data can only be seen on a large canvas. For example, if a museum wants to provide more information about an upcoming exhibit, they can provide excellent detail that’s easy to read with wide format printing.

Durability

Wide format printing allows for printing media that is highly durable. Think about a restaurant that has a promotion it brings back from time to time; it’s valuable to create large vinyl banners that can be used in the elements and brought back over the years. Vehicle wraps can look sharp for many years as well.

If you’re looking to market an event, promotion, or service and you need wide format printing, there’s only one name you need to know: Graphic Innovations. Contact us today for more information about our wide format printing services or to schedule your prints.