The advent of full body wraps makes it possible for self-employed and small business owners to better market their goods and services at the local level. Full vehicle wraps make it easy and relatively affordable to customize a vehicle’s exterior and generate greater exposure for your business. Here are four potential monetary benefits of vehicle wrapping.

1. Potential Business Tax Deduction

Many businesses use full vehicle wraps to advertise their respective businesses and the goods or services that they provide for customers and clients. That raises the potential for deducting the wrapping costs on your state and federal business taxes. According to Kelley Blue Book, you should ask a tax professional about the possibility of deducting some or all of the cost of wrapping your vehicle if you are self-employed or own a small business.

2. Cost-Effective Advertising

For a cost of about $3,000, you could generate more marketing exposure with full vehicle wraps that advertise your business than other forms of traditional advertising. According to IdentifyYourself, a $3,000 investment in vehicle-wrap advertising produces more than 1.25 million impressions over a year. That compares to 135 impressions for the same amount spent on radio advertising, 105,000 for billboard advertising, and 90,000 for bus advertising.

3. Costs Less Than a Paint Job

A new paint job can cost thousands of dollars to do the job right. If you were to pay for additional custom paint, including mural work and pinstriping to market your business, the cost will rise significantly. A vehicle wrap is much more affordable and faster to apply than a new custom paint job, which makes it possible to save money on what essentially amounts to a rolling billboard in the communities in which you do business.

4. Protect the Vehicle’s Exterior

Another great benefit of full vehicle wraps is their ability to protect your vehicle’s exterior. The material is thicker and more durable than paint, which enables it to resist stone chips, small scratches, and the sun’s destructive UV rays. The wrap can protect the original paint underneath, which helps to preserve your vehicle’s body and keep it in better shape longer than when it is exposed to the elements.

You can learn more about the benefits of full vehicle wraps by calling or visiting our shop. We can show you how we apply a custom design to your vehicle and give you an accurate estimate of the cost of a full vehicle wrap.