Let’s step into the world where printing expands beyond your limits. Wide format printing, or large-format printing, has paved the way for innovation, creating larger-scale captivating visual images and graphics that command your attention and leave you with a lasting impression. Printed visuals include towering billboards, trade show displays, murals, banners, and posters. If your business is considering using wide format printing, here are some things you should know about them.

1. It Comes With Endless Options

Large formatting printers expand your ability to produce eye-catching marketing materials on paper and soft plastics. However, their options are endless because they can print on fabrics, leather, wood, tiles, or coated metals. With such possibilities, you can creatively produce attractive visual images and graphics.

2. It’s Economical

Wide format printing is more economical than large-format printing techniques like screen printing. It’s ideal, especially if you have a short-term project like trade show signage, printing banners for a one-off event, event signage for a small business, or printing a limited run of posters. You’ll save some bucks going the wide format printing route.

3. Wide Format Printers Come in Different Types

With technological advancement, wide format printers are becoming more accurate and efficient, limiting the chance of human error occurring. There are three main types of large-format printers that you can use: solvent-based, UV, and latex. The efficiency and variety are designed to match the demand for quality products in the ever-growing US business sector. The US Census Bureau data shows around 5,044,748 entrepreneurs opened new businesses in 2022.

4. Large Format Printing is Endowed With Numerous Benefits

Wide format printing has unlimited benefits for your project. You will enjoy a large area to display your content. In addition, the UV-cured ink will make your work durable to withstand climatic conditions like the sun, rain, and heat without any damage. Another benefit is you can print on almost any material, including wood, glass, cloth, vinyl, metal, and corrugated plastic. What’s more, you can use digital graphic files to print exciting colors with impressive details.

5. Creating the Best-Finished Product is Simple

File preparation is vital to ensure you end up with a high-quality product. When designing your files, consider the material size you will use. Typically, the maximum width for most wide format printers is 61 inches. The length will depend on the material you are using. Ensure you use the highest resolution file to ensure you are not compromising on quality if you enlarge it.

Despite many people relying on digital documents, printing is still necessary for marketing and advertising your businesses. Wide format printing is popular because of its efficiency and flexibility. Do you have large-scale, wide format projects that are becoming an uphill task for you? Leave the job to us! The Graphic Innovations team is comprised of experienced industry veterans capable of handling even the most complicated projects. From our collaborative design stage through installation and after-care, we ensure that your project is produced with the utmost quality and given the highest level of attention. Contact us today.